Lava Iris 504Q Specifications:
Design
With dimensions of 140X73X8 mm, the Iris 504Q
is somewhat Galaxy S4-esque in the thickness
department. The front has a now-common 5″
display with a 1280X720 pixels resolution. Other
entities up front are 3 capacitive touch buttons
for navigation, a VGA front camera for video
calling and a speaker. The primary camera is 8
MP accompanied by an LED flash. This phone
joins the elite club populated by very few phones
in India that have a HD display like the A116
(which got Android 4.2.1 Jelly Bean update
recently) and iBall Andi 4.7G .
Processor
The Iris 504Q is powered by a Media Tek MT6589
chipset implementing Cortex A7 ARM architecture
(this is the world’s first chipset to implement the
Coretx A7 SoC). The CPU is a quad-core clocked
at 1.2 GHz and graphics and gaming are
bolstered by a PowerVR Series5XT GPU.
Multitasking should be okay with a 1 GB RAM.
Camera
There is an 8 MP shooter aided with an LED
Flash. The phone also has capabilities of
recording 1080p videos. The secondary camera is
a 2MP shooter. In spite of being listed as an 8MP,
it remains to be seen whether it will deliver the
complete experience of all those mega pixels.
Cameras of some Indian phones are notoriously
known for below-par performance.
Operating System
The phone runs stock Android Jelly Bean 4.1.2
which is the latest bug-free Android version. The
lack of customization of the OS is not singular to
Lava alone and it would do for these companies
to take a leaf out of Samsung/HTC’s book and
build beautiful UIs like Touchwiz and HTC Sense.
Lava Iris 504Q Air-gesture
One of the most intriguing and currently unique
features of the Lava Iris 504Q is the air-gesture
support that is included. This means you can
navigate your way through various apps on your
phone like changing through playlists, swiping
away radio stations and pushing through photos
in the gallery just by hovering your hand over the
phone without any touching involved. How cool is
that? Smartphones are getting increasingly
hands-free these days.
Music Player, Memory, Battery
Working towards adding a touch of originality to
the phone, Lava has developed it’s own Fusion
player apart from the default music player app on
Android. The device has built-in memory of 4 GB
and this can be expanded up to 32 GB externally.
The battery is a 2000 mAh offering which is
frankly not comfortably abundant for a day’s
usage with a basic 4-5 hours of talk-time.
Lava Iris 504Q pricing and availability
The phone will hit stores by the end of June with
a price tag of Rs.13,499. At this price point, the
phone competes directly with Micromax’s popular
Canvas series of phones.
The competition is getting tougher and tougher in
the domestic market as it is getting increasingly
difficult to shake Micromax off the throne as the
leading Indian maker of smartphones. Having
posted a turnover of Rs.965 crores, Lava has set
itself a target of selling 15 lakh handsets by
October’13. Even running doubly fast would not
be enough since Micromax is already warming up
to the race with the impending release of it’s next
flagship, the Micromax Canvas 4.
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